Pomade is one of the grooming products that loved by men. Actually pomade is hair wax that functions to style men’s hair to look more stylish. It is the same thing with Black Jack, one of the newest products released by Smith. Black Jack is water based hair wax product with a white cream texture that has high durability with natural shine effect that will support a man’s style in maximum. That is why on 26 February 2016 Smith launched the Black Jack as must-have pomade for men. The launching event was held at H Gourmet and presented by famous radio announcer, Gofar Hilman.
This event contains a talk show with the CEO and Head of Marketing of PT Smith Indonesia Jaya, Michael Nugroho and Michael Purnama. They introduced the product and responded with many questions from the media. Not only that, male guests were styled for free using Black Jack, including the TV actor Kevin Julio who came for the event! The launching was then followed with DJ playing music to pump up the room. Meet Black Jack and let’s get to party!