The Landmark Group, a leading retail and hospitality corporation operating in the Middle East, North Africa and India, a few moths ago launched of its fashion brand, Max Fashions, in Central Park Mall, West Jakarta. The new store in Central Park is quite spacious and occupies around 1,000 m2 of premium retail space on the upper ground level. The store features two wide entrances, adorned with bright neon signage.
The men's and women's divisions are separated into Young, Casual, Corporate, Denim, and Sleepwear sections. In addition to that, the store also has special sections for infants and children. Racks of accessories, socks, shoes and sandals occupy an expansive special section. All the items in the store carry the Max Fashions brand which are produced in China, India, Bangladesh and Indonesia.
In every country, Max Fashion always has special collections tailored to local preferences. In Indonesia for example, the company has more shirtdresses and long-sleeved tunics for women. In this rainy season, many of them come in retro floral patterns and vintage colors. The stores in Indonesia also offer special batik prints for men and women. These batiks are all developed by local factories with local designing.
The Landmark Group plans to open 40 more Max Fashions stores in Indonesia. Start with Jakarta and the greater Jakarta area, and then other big cities in Java. The company also plans to set up a Max Fashions online store in Indonesia within a year.