Starting a new business or currently known by the name of start-up needs various effort to engage the market. As one of the ways, you can do pre-launch marketing. Briefly, pre-launch marketing is a technique to prepare audience’s awareness of you. To run this technique, you can prepare some ways written below. Check it out!
1. Draw Public’s Attention
No matter how well the product you produce, media’s help is always needed to give a better result. Media is almost consumed by everyone nowadays, that’s why you can take a chance by advertising your product. The purpose of advertising is to make your soon-to-be-launched product become news that everybody talks about. Or you can also make an attractive video and upload it to social media to draw public’s attention.
2. Determine the Right Time
After you advertise, don’t forget to determine the right time to start launching your product. Don’t be too long from the period of your advertising because audience will start forgetting about your advertised product. This can happen because media has limited time of information dissemination so you might have a failure risk. Advertising in long term will only going to spend your money. Make an efficient strategy!
3. Gather People
Besides inviting audience to follow your product’s social media, you can also invite them to subscribe to your site. This is pretty important to do when pre-launch because many subscribers will affect your product’s site traffic.
4. Increase Chatter
This step is another option to gather people to know more about your product. One of the ways is to do endorsement, you can ask a blogger or famous celebrity to review your product. With this you can gather people instantly.