The way to create an effective marketing roadmap that saves time and cost!
Photo by Brands&People on Unsplash
As a business or business owner, time is very important and hard to come by so too often marketing or marketing tends to fail or not work. Business owners are so busy running their businesses and a million other things they need to do every day that this important marketing effort gets so little attention. But over time, if you don't do marketing, your business doesn't grow. Then, what are the tips so that your business marketing can be run? Here are some important steps to achieve this goal.
Photo by Riccardo Annandale on Unsplash
Setting Goals
Take a moment and ask what you want to achieve. This will help determine where you should start and run your marketing efforts accordingly. Knowing the goal will determine the right marketing strategy.
Example:
- Do you want to direct marketing aimed at traffic to a website?
- Does it need a better conversion rate?
- Is it more about creating awareness of your brand/business brand?
Know who your target is, and find a unique message for marketing communications.
Photo by Melanie Deziel on Unsplash
People will have a higher chance of finding you if your content is relevant to them. So, who are you targeting, and what words/keywords do they use when they go online and start looking for a product or service? What are their interests? Where do they find the marketing? Is it online? Or, maybe through certain sites or social media like Instagram, LinkedIn, or YouTube? Or through search engines/search engines like Google? Then, how will interest consume content? Do they prefer listening to podcasts, watching videos, or reading blog posts?
Next, define a message that is unique to your brand/business? What makes a business or business different and why should they choose your product or service? It is more of a Unique Selling Point (USP) for your business.
Well, To do this, you must know who the ideal customer is for you, then how to communicate to them in a fast way for the possibility of them consuming your marketing. In the fast-paced and dynamic online world, people have endless options and seek connectivity and transparency in assistance with their problems.
Make a schedule, stick to it and run it
Photo by Estée Janssens on Unsplash
Create a timeline or schedule for your marketing. Set specific days and times so you can get into a routine (weekly, or even daily) until you build consistency. This is very important so that your marketing and business can be united.
The following are recommendations for project management applications so you can schedule and evaluate them. These apps can also help you stay organized and accountable in the process of handling your tasks: Trello, Asana, Todoist, Google Suite (Docs, Calendar, etc.), and Canva.
Automate It!
Fortunately, we live in the modern world as it is today. You can automate your social media with platforms like Buffer, Hootsuite, or Sprout Social and easily create content and schedule it right on the platform. Also, schedule monthly emails using some email software like Mailchimp, Constant Contact, or Hubspot.
Even though now it's all applications and very easy to set up, to do the above is not easy, you know! It must be remembered, that you must take the time and focus to do so. Because it is not an easy and express thing to be able to do it consistently. So you have to be independent and committed, and consistent with yourself.
Reuse and repurpose content
Do you write on a blog? How to make your content more viral? Yes! You also have to make sure that your posting or advertising activity, is also in some other medium. Wouldn't it be more interesting if you could modify your content into infographics, record it as a podcast, or expand it by creating an e-book that could be useful and downloaded by users who need your information (can get an email list at the same time).
Maybe you have an old blog? You can rotate it if it's still relevant and useful, you know. This is how you use content in different forms and giving it more life, and saving you time!
Track & Analyze
Photo by Isaac Smith on Unsplash
This is important to do! Don't forget to track your performance or marketing activity. Watching for trends, declines, increases and other signs will let you know where you are and can give you new ideas of what you should do or anticipate for better results. Analyze in detail and choose activities that get positive feedback on your business.
After you've read this post, let's schedule a 30-minute brainstorming session with yourself or with your team/employees. Then, start a discussion by applying the points above in more detail to strategies that can be applied to your business. Remember! Starting with a goal and a message yes... It's important to schedule a time and create a task/to-do list for your notes, brainstorm, and review content with analytics!