Identify one way to market this product. what is a brand endorsement?
Photo by Jarritos Mexican Soda on Unsplash
In the online world nowadays, you might be already familiar with the word ‘endorsement’. Literally, endorsement means a testimonial or opinion given by someone to another person. But in the online world, especially online shops, endorsement means giving products to a celebrity or other users that have many followers. This activity is often seen on social media such as Instagram.
Photo by Ashkan Forouzani on Unsplash
At first, the online shop owner will try to contact a celebrity to offer their product for free. The artist then will take pictures of the product given, and then post them to Instagram with an interesting captions. The caption is usually about how the artist loves the product and suggests the followers buy it on the online shop.
Photo by Clem Onojeghuo on Unsplash
Sounds easy, right? But not every celebrity on Instagram agrees to be endorsed. Some have an expensive charge for each endorsement photo they posted. But this thought to be a promising and effective way for online shop owners to promote their products. Because when the endorsed celebrity uploads one photo with the products, the followers for the online shop will increase. Moreover, if the product is liked by many people, they will directly buy it. That’s why many online shop owners like to pay more for the celebrity to increase their market chances.
Photo by Nagy Arnold on Unsplash
This can also be an alternative for celeb gram (the nickname for popular people in the Instagram world) to get income. Social media which used to be for a socialization place is now also a place for business.