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In business, competition is normal. The more buyers there are, the higher the competition between business people. Competition certainly won't be detrimental if you can use it to create innovation. The birth of innovation is considered the right way to win competition (market). The following are innovations that you can do from the smallest and simplest things to increase your competitiveness.
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1. Services
Providing the best service to consumers is a simple innovation that you can do so that consumers remain loyal to the products or services you offer. For example, if you run an online business, services such as free shipping, and bonuses for minimum purchases, for example, 3, 5, or 10, will certainly give a pleasant impression to consumers, so that consumers will not hesitate to make second, third and umpteenth purchases.
2. Creativity
Creativity is really needed in innovation in order to create unique new products or at least improve the quality of existing products so that they have high competitiveness. For example, if you take advantage of Christmas and New Year to sell cookies, there's no harm in making unique and interesting shapes such as Christmas trees, Santa's face, deer, and others.
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3. Technology
It cannot be denied that technology plays a big role in daily activities, including running a business. Apart from being able to use it to promote products or services, you can also use technology to reduce work risks (human error).
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