If you have a good cooking skill, there is a good idea to run in culinary business. But, that is not the only thing you need to dive into culinary business. There is so much process you need to think about. Here are some tips for you who interested in culinary business. Let’s start and learn the basics.
1. Intention
A lot people failed while trying dive into culinary business. Focus on good intentions, even though you think this culinary business only side job to make extra money, it should be taking in right direction. Culinary business has a very tight competition, that is why you also need a great spirit and a never give up mentality.
2. Type of Food
Second tip you should be considered before dive into the culinary business is the type of food. You can sell hype, Instagramable food or good food that people may not know. Both are determined by dozens factor, including fund, location, cooking ability and buyers. For example, if you want to take an advantage for people’s lacking to prepare their own breakfast, you can try to sell fried rice, nasi uduk (steamed coconut rice) or nasi kuning (aromatic yellow rice accompanied with flavoursome spicy dishes) around your neighbourhood, office district or university with affordable price.
3. Buyers
It seems like most people working in culinary want their food enjoyed by buyers, but you must be able to determine specific buyers first. Some factors you should consider to determine specific buyers including age, occupations, income and lifestyle.
4. Selling Price
If you are already know the specific market, you can determine the selling price formula. Based on the quality you offered, buyers more interested with products at reasonable prices. Even more, your products have distinguish thing from another and always create new innovations, buyers will not end up buying from other seller.
5. Promotion
Comparing to past few years, every promotions so much easier nowadays. Rapid innovation in technology making various forms of promotions easier. Along with the taste quality, strategic place, promotion also plays an important role in your culinary business development. You can use social media for free promotion or join certain events to introduce your products to wider community.