Want to know about digital marketing? Here are 5 Things you should know before you try. Check it out!
Photo by Roberto Cortese on Unsplash
Digital marketing is a marketing technique on the rise in this era of technology development. But many people still have no idea about the exact term of digital marketing, even the marketers themselves. Following are the 5 things you need to know about digital marketing!
1. It’s Not Free
Indeed, opening a company profile on the website does not cost anything. But it took effort, time, and fee to build a ‘brand’ in the digital world. The marketing technique itself is done to introduce the brand and to influence the customers. That is why digital marketing costs a fortune and is not accessible for sure.
Indeed, opening a company profile on the website does not cost anything. But it took effort, time, and fee to build a ‘brand’ in the digital world. The marketing technique itself is done to introduce the brand and to influence the customers. That is why digital marketing costs a fortune and is not accessible for sure.
2. It’s Not About Gaining Followers
If you only want to increase the follower numbers of your social media account, it doesn’t mean you are doing digital marketing techniques. Digital marketing is not about gaining followers but instead introducing your brand through the digital world. Many other social strategies can be used here besides gaining followers.
If you only want to increase the follower numbers of your social media account, it doesn’t mean you are doing digital marketing techniques. Digital marketing is not about gaining followers but instead introducing your brand through the digital world. Many other social strategies can be used here besides gaining followers.
3. It’s Not Only for Social Media
Social media can be gone by time or from its own traffic. Don’t be too focused on digital marketing only on your social media. Think of doing digital marketing in another digital ecosystem, such as Search Engine Marketing (SEM), e-mail, and mobile marketing.
Social media can be gone by time or from its own traffic. Don’t be too focused on digital marketing only on your social media. Think of doing digital marketing in another digital ecosystem, such as Search Engine Marketing (SEM), e-mail, and mobile marketing.
Photo source: http://www.flickr.com4. It Doesn’t Have to Be Everywhere
In digital marketing, you don’t have to be on every platform. What is more important is that you know where your target market is. If it is on Facebook, you must strengthen the digital marketing on your Facebook business account. But if you are already on all platforms, do not be still. If your audience sees one of your accounts is not updated, they will lose interest in your brand.
In digital marketing, you don’t have to be on every platform. What is more important is that you know where your target market is. If it is on Facebook, you must strengthen the digital marketing on your Facebook business account. But if you are already on all platforms, do not be still. If your audience sees one of your accounts is not updated, they will lose interest in your brand.
5. Traditional Marketing is Still Needed
The entrance of the digital marketing world doesn’t mean forgetting traditional marketing. There is the Business to Consumer (B2C) that is considered more effective than doing it through the radio or printed media because marketing is all about showing yourself to your customers. Perhaps traditional marketing is now integrating with digital marketing, like printed ads using QR codes to see the complete promo or other examples. But it doesn’t mean that you should leave traditional marketing completely when starting digital marketing.
The entrance of the digital marketing world doesn’t mean forgetting traditional marketing. There is the Business to Consumer (B2C) that is considered more effective than doing it through the radio or printed media because marketing is all about showing yourself to your customers. Perhaps traditional marketing is now integrating with digital marketing, like printed ads using QR codes to see the complete promo or other examples. But it doesn’t mean that you should leave traditional marketing completely when starting digital marketing.