Photo by Food Photographer | Jennifer Pallian on Unsplash
Now, you can find many food bloggers in Indonesia. Taking photos of food and then reviewing them on blogs or social media is a common thing for food bloggers to do. For restaurant owners, you need to know why you need to invite food bloggers to review your restaurant. Check it out below!
1. They Know How To Make Your Restaurant More Attractive
Serving street food in photos with five-star quality is not impossible anymore for a food blogger. Just check it on Instagram, photos of chicken noodles or street food Martabak can be very interesting and appetizing. Therefore, as long as your food is delicious and of good quality, don't hesitate to invite food bloggers because they can even make it look more tempting.
Photo by Yoav Aziz on Unsplash
2. Honest Reviews
Mostly, food bloggers provide honest reviews based on their experiences. They also don't hesitate to give criticism and suggestions, so make sure you ask if something is missing when holding a food bloggers gathering. They also often hang out with each other when gathered in a gathering, which of course, if they like or think there are shortcomings in your product, they will discuss with each other and pass it on to you.
3. They Have Their Own Circle, Fans, and Community
In Indonesia, you can already find food bloggers with a blog or Instagram followers ranging from hundreds, thousands, tens of thousands, to hundreds of thousands. Imagine if 1 food blogger with tens of thousands of followers reviewed your restaurant, wow! With just 1 Instagram post, your restaurant can already be known by many people, right? Even though inviting food bloggers means you serve them free food, it will pay off with a digital marketing process that can run more easily through food bloggers. No pain, no gain, right?
Photo by Megan Savoie on Unsplash
4. They Also Have Certain Skills & Specialities
Because most food bloggers start from hobbies, it's natural that you will find a variety of food bloggers' educational backgrounds. Apart from understanding photography, it is not uncommon for food bloggers to understand the theory in food processing, food styling, business, health, interior design, and others. These diverse backgrounds will allow food bloggers to provide advice on various aspects of your restaurant. Cool, right?
5. They Know How To Write Attractive Writing
In addition to interesting photos, food bloggers will also 'wrap' reviews about your restaurant into something that is made in such a way as to attract people to read. Because with people reading the review, it means bringing visitors to their blog or social media as well. So, your restaurant review will definitely be there, really, who reads. The work of a food blogger will add to the popularity of your restaurant which started in the virtual world. So, still hesitant to invite food bloggers to your restaurant?