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The digital world is now entering its golden era. Worldwide, including in Indonesia, there’s a phenomenon where society can’t be apart from smartphones, tablets, laptops, and the internet. What are the facts about Indonesia’s digital world nowadays?
1. The Increasing Number of Internet Users in Indonesia
Even though it did not show a significant number in the early of the year, now the number of active internet users in Indonesia has reached 72.7 million people. Of the total population of 255.5 million people, more or less 72 million of them actively use the internet. This thing shows that less than 28% of Indonesia’s population have considered the importance of the internet and have joined the digital world.
2. The Increasing Number of Social Media Active Users
The Internet now cannot be apart from social media, with such big campaigns on social media using nowadays. This makes a surprising fact. About 16% of people who use the internet have a social media account. If we look closer, it means that 72 million from 72.7 million people have used social media actively. It’s not surprising if the number of Facebook users in Indonesia is the 5th highest in the world.
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3. Social Media is Being Used Everyday
Maybe we don’t realize that time we use on social media is more than our time taking a bath twice a day. And yes, based on the statistics from Global/WebIndex, Indonesian people use social media for approximately 2 hours and 52 minutes.
4. E-Commerce Existence
E-Commerce seems to be the king of the digital world. The fact that when the internet user in Indonesia has reached 72.7 million, more than 20% of them actively get involved in e-commerce activity. With the data, approximately 16% of people are having transactions through personal computers and 9% are doing it through smartphones.
5. WhatsApp is The Favorite Chatting Application
WhatsApp gets 12% interest from mobile internet users. All active internet users like to use WhatsApp as a substitution for short messaging services. This makes WhatsApp the 1st preferable chatting application that is frequently used by Indonesian.
Attention:
The data is calculated above according to the date/year this post was published.