4 Types of Native Advertising
Native advertising or native ads is an advertising technique that usually appears for online advertising. According to the Interactive Advertising Bureau (IAB), there are several types of native ads. Come on, get to know more by reading the following article to find out the 4 types of native ads that are often used for promotion and marketing of your business!
1. In-Feed Ad Units
This is the most frequent native ad used. In-Feed Ad Units make the advertisement resemble the content of the website or other platform where the ad is placed. It’s like the advertisement is also part of the website content. So people can read it unconsciously without realizing they click on an advertisement.
This is the most frequent native ad used. In-Feed Ad Units make the advertisement resemble the content of the website or other platform where the ad is placed. It’s like the advertisement is also part of the website content. So people can read it unconsciously without realizing they click on an advertisement.
Photo by Austin Distel on Unsplash
2. Search Ads
This ad type places the advertisement when a search engine shows search results. Of course, the ad shows up when the keyword is related to the ad. But sometimes the ad does not show up because the native ad also matches the device owner’s preference and search engine history. This is also a kind of search engine marketing (SEM) strategy.
This ad type places the advertisement when a search engine shows search results. Of course, the ad shows up when the keyword is related to the ad. But sometimes the ad does not show up because the native ad also matches the device owner’s preference and search engine history. This is also a kind of search engine marketing (SEM) strategy.
3. Recommendation Widgets
This type of ad is usually filled with content from the same website. For example, a website with article content wants the reader to visit other articles to increase the number of visitors per article. Usually, they will put a widget with the words “Read also…”, “See also…”, and “Recommended for you…” below an article, followed by the article link.
This type of ad is usually filled with content from the same website. For example, a website with article content wants the reader to visit other articles to increase the number of visitors per article. Usually, they will put a widget with the words “Read also…”, “See also…”, and “Recommended for you…” below an article, followed by the article link.
Photo by NordWood Themes on Unsplash
4. Promoted Listings
Promoted Listings usually shows up in an e-commerce site because it will show other product advertisement for promotion. When accessing an e-commerce site, you will see a thumbnail with the promoted products. The thumbnail is part of Promoted Listings.
Promoted Listings usually shows up in an e-commerce site because it will show other product advertisement for promotion. When accessing an e-commerce site, you will see a thumbnail with the promoted products. The thumbnail is part of Promoted Listings.