Earn more profit from your accommodation business with these tips!
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In this day and age, having a side business has become a necessity. There are many opportunities to use it as a business area, one of which is the accommodation business, especially for those of you who have an unused house.
Even though there are lots of accommodations in Jakarta, market demand means that this business still has a good chance of generating greater income. The first thing you must pay attention to before opening a lodging business is location. Is the location of the building or house that will be used as accommodation strategic or not?
Even though there are lots of accommodations in Jakarta, market demand means that this business still has a good chance of generating greater income. The first thing you must pay attention to before opening a lodging business is location. Is the location of the building or house that will be used as accommodation strategic or not?
Photo by Juan Burgos on Unsplash
Second, determine the type of accommodation based on the target market. If the target is people who only need a place to rest and don't really consider facilities, such as students or office workers, then there is no need to consider facilities like bed & breakfast (room and breakfast service). The focus of consideration is location, cleanliness, standard furniture, such as mattresses, cupboards, tables and chairs, Wi-Fi access, and parking areas. However, if the target is individual tourists, business people, or those who need to stay for a long time in Jakarta, you can offer a bed & breakfast concept, accommodation that provides breakfast for guests.
Photo by Khristina Sergeychik on Unsplash
Third, the success or failure of the lodging business you are pursuing depends on your promotional strategy. With today's sophisticated technology, you can use social media as a place for promotion. Make promotions as attractive as possible to increase lodging occupancy. If the concept you are offering is a bed & breakfast, you can attract interest with special promotions for weekends, 3 Days 2 Nights, or off-season.