Photos and other visuals can be critical to the success of your business. Why? Check out the reviews here!
Photo by Erdem Tekiner on Unsplash
Are you confused about why your online business is less attractive to buyers? Try to check again, whether your sales site already has a lot of photos or not. Because photos or pictures can affect the level of trust buyers have in your site, you know. Still in doubt? Come on, look at the following facts that can answer why photos are important to attract buyers!
1. Humans are Visual Beings
Photo by Oleg Ivanov on Unsplash
Humans will find it easier to understand everything through visuals or what can be seen. For example, most people find it easier to remember a person's face than their name.
Likewise, with the decision to buy, someone will be more interested in buying something if they see the item they want to buy. For this reason, you should include photos or pictures of the items you offer so that buyers have a clearer picture of the product to be purchased.
2. Statements will be more trusted if accompanied by pictures
According to research from the Victoria University of Wellington, New Zealand, humans will believe more in a statement accompanied by an image even though the written statement is false. However, because of the pictures, humans will believe more in the statements that have been written. But that doesn't mean you can freely give false statements, OK?
3. Place the Best Photos on Your Site
Well, the next thing you can do is of course put photos on your site, right? There are three places where photos should be placed, the first on the about or about us page. You can display photos of you or the employees who work for your company so that site visitors will trust you more and know that these people are the ones who work behind the company.
Well, the next thing you can do is of course put photos on your site, right? There are three places where photos should be placed, the first on the about or about us page. You can display photos of you or the employees who work for your company so that site visitors will trust you more and know that these people are the ones who work behind the company.
Second, you can feature client photos on your product testimonial page. So, not only text is displayed but photos of your previous clients can also be displayed. Of course with the client's approval first.
Third and most importantly, display a photo of your product complete with specifications. It would be better if the specifications you mentioned can be seen in the photos you show. The more detailed the photos you display, the more convincing your site will be and attract lots of buyers. Good luck!