In this all-digital world, it turns out that offline marketing is still needed, you know!
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The internet has dramatically influenced the way we communicate, transact, do business, and market our products. Various innovations have sprung up since the internet era expanded and everything has become completely online. Even so, it turns out that something that is offline, especially for the marketing field is still needed, you know. According to Paresh Vankar, Global Head of Marketing from HCL Technologies, there are at least 3 reasons offline marketing is still needed. Check it out below!
1. Not Everyone Is Online
Yup, even though it seems that the online world has become rampant, not everyone uses it. If indeed your main marketing target is millennials, of course, online marketing will be the main focus of your business. However, if your main target is men or women over 50 years old, of course, that age isn't always the age in the online world, right? So, you still need offline marketing for this age target.
Yup, even though it seems that the online world has become rampant, not everyone uses it. If indeed your main marketing target is millennials, of course, online marketing will be the main focus of your business. However, if your main target is men or women over 50 years old, of course, that age isn't always the age in the online world, right? So, you still need offline marketing for this age target.
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2. Have More User Attention
A study shows that a person's attention to an advertisement lasts only 8 seconds. Unless someone is interested in seeing the ad to the end, this is due to the digital lifestyle which has reduced the focus of media users significantly. Now, by utilizing offline media, you can have a more mature advertising strategy because media users' attention can be more focused.
A study shows that a person's attention to an advertisement lasts only 8 seconds. Unless someone is interested in seeing the ad to the end, this is due to the digital lifestyle which has reduced the focus of media users significantly. Now, by utilizing offline media, you can have a more mature advertising strategy because media users' attention can be more focused.
3. Real World > Virtual World
If the virtual world only relies on the senses of sight and hearing, through offline marketing you can take advantage of the other three senses. For example, the product you offer is food. Of course, if advertised only through social media, potential customers cannot feel it directly. It's different if you do offline marketing in the form of tester promotions at supermarkets or shopping centers. Of course, potential customers can immediately prove that your product is really good and want to buy it right away, right? So, don't be in a hurry to leave offline marketing, OK?
If the virtual world only relies on the senses of sight and hearing, through offline marketing you can take advantage of the other three senses. For example, the product you offer is food. Of course, if advertised only through social media, potential customers cannot feel it directly. It's different if you do offline marketing in the form of tester promotions at supermarkets or shopping centers. Of course, potential customers can immediately prove that your product is really good and want to buy it right away, right? So, don't be in a hurry to leave offline marketing, OK?