Term of start-up quite familiar in the world of entrepreneurship, considering a lot of start-ups born lately. It refers to a new company in development phase to find a perfect market. Just like other companies, start-ups also need to be marketed. These following marketing strategies are quite effective for start-ups.
Product Introduction
Before introducing your product (start-up), it is highly recommended to find your perfect market. Get to know your target then create simple yet interesting content helps you to sell it (start-up). It can be a description of your start-up comparing competitors and so on. To supress budget, use social media, it can be a short promo video easily understand by viewers also email blasting, sending a lot of emails to recipients at the same time.
Endorsement
This strategy is perfect for those (start-ups) who has a lot of budget. This strategy also known as influencer marketing is collaboration with a number of people who influence their followers to do some actions, especially related to buy something and of course the popular one on social media to help you introduce your start-ups.
Promo
What people like most than promo and discounts? It can be used to increase brand awareness of your product (start-up), people will recognize your brand (product) through promotion or discount you blast for free.