Digital Marketing is a very broad field on the Internet, and it is constantly growing. Is the online presence of your brand/business good? Try evaluating here! Here, Alinear Indonesia gives some of its secrets!
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If you don't keep up with the latest trends in marketing and digital trends, then there will be times when you feel like what you're doing isn't effective enough. In this review, Alinear Indonesia will share some tips that will help you increase your online brand presence, and generate more leads for your business ventures! We'll also provide concrete suggestions on how you can incorporate this strategy into your digital marketing plan. Come on, explore more details below!
Secret #1 Did you know? That Digital Marketing Statistics show that Email Marketing or newsletters are a pretty good ROI.
Email Marketing/Newsletter can generate ROI (Return Of Investment) up to 4400%, as reported on https://www.groupbuyseotools.net/. This shows that the role of Email, both business and customer, is needed to make your business sustainable or sustainable. In fact, by having customer data (e-mail), you can always be in touch with customers which shows that your brand is alive! If you still haven't used email marketing to reach your chosen customers, now is the best time to start!
Secret #2: Presence of Video Marketing for Your Brand/Business
One of the most efficient digital marketing methods available today is to use videos, then market them online. Videos are far more likely to be shared than other types of content according to research. In contrast to sharing images and text when combined, sharing videos can be indicated 1200 times more popular, you know! This is a great way to show how important video is in today's world of digital technology. Did you know that Youtube is one of the most popular media, even more than social media like Facebook, Instagram, or TikTok, according to data that is developing in 2021-2022 (Global). So, try to make videos, whether they're packaged as podcasts or reviews about your business.
Secret #03: Did you know that the Algorithm for Google search is always changing? This is the importance of SEO (Search Engine Optimize) for your brand.
It is important to remember that SEO (Search Engine Optimizer) is very important to pay attention to apart from your brand presence on social media such as Meta or TikTok. The bottom line is if you are aware of SEO, then your brand will indirectly be searched organically. Even better, if you know which media have good SEO. Because not all media implement SEO methods. In general, every commercial media will have its own portions and strengths. Do you know? SEO is also a strategy that you will get in the long term. Choose good media for your brand or business according to your goals. However, SEO will basically be required for almost all brand/business sectors. How come? It is proven that every online user will definitely access search engines for the searches they want to search for. When the keywords match the keywords in your brand or business, the potential for your brand/business presence is very high.
Secret #4: Facebook Is Still King In The World Of Social Media
Despite all the digital platforms for social networking that have appeared recently, Facebook is still the most popular social media platform. With more than 2 billion active users, Facebook still plays a role in giving your business opportunities to reach customers. Facebook ads have an average click-through rate of 0.90 percent which is more than any other marketing medium. In addition, Facebook ads have an average conversion rate of 11.45 percent greater.
Secret #5: Mobile Friendly or known as Mobile Responsive Web. Having a responsive Web is a must for a brand/business. At the same time, as one of your brand identities.
Have you heard that more than 60% of all traffic to websites is by using mobile devices? Well, this is what shows the importance of companies creating mobile-friendly websites. If your site isn't optimized for mobile and tablet devices, then you're missing the opportunity to connect with the online users you could actually reach. In this way, you will ensure that your website is accessible. Also, mobile-friendly websites are more likely to rank higher in Google results (Browsers).
If you're not sure if your site is mobile-friendly and you want to find out, Google offers a Mobile-Friendly Test tool for free testing. It will give you results about your website performance appraisal. So you can improve it or modify your site for the better. Also, make sure that your site's data/content loads fast. Because it will also affect brand/business searches on search engines or the internet.
Secret #6: Content Is KING! Yes, if you have content on the internet that is easily searchable, then Content will produce long-term results for your business.
Regardless of other digital marketing techniques, content is still KING. To connect with your ideal customer, you must create high-quality, relevant content to connect with users or internet (online) users. If you're not sure how to get started, you might consider looking for an agency or professional who has good experience with how a brand/business can exist online. It's even better if you do it with the 360 methods for the content you have. Alinear can help you determine the type of content that suits your customers' interests and helps to make your brand/business search engine friendly.
Apart from getting digital content, be it in the form of online publications (editorial/writing), Alinear has also thought about long-term planning for digital strategies that will be executed for your brand/business. Such as audio, video, digital advertising (online ads), and how to connect your brand/business content to social media, SEO, and other digital activities that are sustainable.
Come on, try to rethink how your brand/business exists online. Post-pandemic as it is today, your digital identity for your presence will be very much needed. If you still don't know where you are going in Digital, try joining the Alinear Indonesia Business Partner program. Where, in this program, you no longer have to worry about where to start. The Alinear Indonesia Team will become a Digital Team for you, whether you are an MSME, medium business, or business enterprise. Because in the Business Partner program, Alinear and Partners will collaborate and cooperate simultaneously! This is the new and true way to start your brand/business online and in an organized manner! Please click the following link to register!
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