Use micro-influencers to get more profit from your business.
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Micro-influencers are defined as common people who brands pay to help promote their products on social media. Common people here means those who have followers than other celebrities or macro influencers but their engagement is higher.
For example, if your brand focuses on beauty products then micro-influencers who are considered a match made in heaven for your brand are those who really focus on their social media discussing everything about beauty products and/or tools.
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Micro-influencers usually start how they are interested make connections with audiences (followers) then include them in a base of followers on social media. For a brand, followers are only a small part of large marketing formula. It is simply because the most important thing is how those followers are interested to purchase and get involved in each content uploaded by those micro-influencers.
You can also see this example for your consideration while choosing ideal micro-influencers for your businesses. A micro-influencer with 1,000 followers, getting 500 likes and/or comments on each photo or video uploaded is way more effective to build brand awareness than a macro-influencer with 1,000,000 followers who get 1,000 likes and comments on every upload.
This is also supported by a study by Adweek which revealed that micro-influencers have 60% higher engagement than macro-influencers. Why? Because micro-influencers know how to make connections with their audiences (followers) and ensure (followers) know anything about them personally. It just like makes a great connection with old friends.
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Hence, the important thing to note is marketing strategy using micro-influencers services may not be suitable for all businesses. To get more profit from your interactions, you need to find ideal micro-influencers to help build brand awareness as well as increase sales.
For those of you who are looking for alternatives to have more effect on your brand and business, you can contact us Alinear Indonesia and become Alinear's Business Partner. Alinear Business Partners offers several digital collaborations that can increase branding and awareness, as well as expand your post/digital content online! Click here to get Alinear Indonesia's special offers or contact our WhatsApp customer service directly.