Easy steps to develop a marketing strategy for your business.
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When you are deciding to run a business, marketing is one of many important things you should consider. Hence, from the very beginning, you have to create kind of marketing plan that will work for your business, both products and services. Here are simple ways to create a marketing plan to help increase brand awareness and sales.
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1. Target
You should be able to target the right market based on the products or services you offer. Choose the easy one to approach and you exactly know what the result is. For example, if you have great basic cooking skills, run a culinary business, and pick specific items, like a rice bowl that can be enjoyed by anyone and anytime, then you can choose office workers, those who don’t have enough time to cook their own meal.
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2. Budget
This point will relate to the following points, here you need to create a proper budget plan to determine how much money you need to make your products or services get people’s spotlight.
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3. Promotion
Next is promotion, this one related to your budget, besides it helps you to emphasize your brand, and gaining brand awareness, and promotion is an ideal solution to make your customer become regular customers. Along with a discount, you can give a promo or solution that suits people's needs. For example, packages, you can make rice bowl packages with soft drinks, rice bowls packed with fruit bowls, or dessert. Basically, everyone has their own needs, there are people who like to eat sweets (dessert) right after a meal, but some of them are more likely to drink or eat fruit than sweets. All promotions can be done easily with social media, even door-to-door (direct selling).