Leverage QR Technology to Make the Most of Your Marketing and Business.
Photo by David Dvořáček on Unsplash
In recent years QR Code has become a staple. Especially when the pandemic emerged a few years ago. Almost all sectors use QR, whether used for marketing purposes or marketing all products or businesses. Then, what are the role and use of the QR Code actually and its benefits?
The roles and uses of QR Codes are very varied and can be adapted to your needs. For example, used at an event or events for data collection (data entry). By simply scanning the QR barcode that has been generated, and adjusted to the needs of the user, it will be easy to fill in the data that will be useful for data management. You will easily find out how consumer behavior and interest in your business brand/product. Or, it can be said that a QR Code can complement the needs of CRM (Customer Relationship Management) in a business.
Is the data important? The answer is clear: Yes! Data is very important and useful, especially now that people (users) are directly or indirectly “forced” to know and interact digitally. Just imagine that you have data and use that data to better market your product or business. Where the data you have is definitely in accordance with the category and target of your business. This is where one of the roles of the QR Code when you use it well for your business or business interests.
You must have often seen QR barcodes on the dining table or cashier at a restaurant or place to eat. In addition to playing a role in data collection as mentioned above, QR Codes can also provide direct access for you to certain pages. In this case, it is often called a call-to-action. Here you will provide experience to consumers to perform certain actions. For example, you use a QR code as a promotional tool to redeem coupons/vouchers or link a QR code with a digital payment method.
Photo by Alba Lantigua on Unsplash
In addition, the QR Code can also be implemented to educate or serve as a specific guide/tutorial. For example, you want to provide education on something or more detailed product information. By scanning a QR code, you will direct and link it directly to the intended information, like product knowledge, or a guide/tutorial. In restaurants, for example, QR also plays a role for consumers to be able to open a food menu.
Did you know that almost all products have used QR? Just look at the packaging on the back, where almost all products have integrated QR. With QR technology, you will provide a comfortable digital experience for users. Create and integrate digital experiences that enhance physical (consumer) experiences with unlimited goals. That's QR!
Photo by the blowup on Unsplash
Conclusion:
QR Code is very dynamic and can adapt to your needs. With QR Code, you will feel how to get and collect data/information in a simple and convenient way. You can use the data obtained for your business marketing needs such as CRM(Customer Relationship Management), knowing customer behavior or insights, collecting data/bio, collecting feedback/reviews, call-to-action, promotional tools, education, and others.