Don't think twice about giving product samples. Here are the benefits! Check below...
Photo by Nathan Dumlao on Unsplash
Do you know? Even though it requires more capital, giving free samples of your product turns out to be useful as an effective marketing strategy, you know. Check out what the effects are below!
1. Brand Awareness
By providing free product samples, potential customers can experience your product with their five senses so that your brand is more 'snack' in their memories. Therefore, don't be stingy with inserting your free product samples. As one way, you can tuck it in a goodie bag when there are certain events. Be diligent in looking for event opportunities that can be used as a means of promotion.
By providing free product samples, potential customers can experience your product with their five senses so that your brand is more 'snack' in their memories. Therefore, don't be stingy with inserting your free product samples. As one way, you can tuck it in a goodie bag when there are certain events. Be diligent in looking for event opportunities that can be used as a means of promotion.
Photo by freestocks on Unsplash
2. Prospective Buyers Become More Confident
Prospective buyers who have tried your product first will certainly be more confident about using your product for their next needs. Therefore, prepare your free product samples in good condition, not defective, let alone expired.
Prospective buyers who have tried your product first will certainly be more confident about using your product for their next needs. Therefore, prepare your free product samples in good condition, not defective, let alone expired.
3. Gives a Familiar Impression
For those of you who sell goods online, providing free product samples will certainly make potential customers not 'buy a cat in a sack' later. Because they already know how the experience is when using your product.
For those of you who sell goods online, providing free product samples will certainly make potential customers not 'buy a cat in a sack' later. Because they already know how the experience is when using your product.
You can also send free samples to your customers' birthdays to further create a bond. Familiarity is nice, right?
Photo by Johan Godínez on Unsplash
4. Get Testimonials from Prospective Customers
Yup, you can get consumer impressions and messages about your product. So you can find out what still needs to be improved and what the market likes. Especially if the one trying your sample is a blogger. If your product is suitable, they will not hesitate to review it on their blog!
Yup, you can get consumer impressions and messages about your product. So you can find out what still needs to be improved and what the market likes. Especially if the one trying your sample is a blogger. If your product is suitable, they will not hesitate to review it on their blog!
5. Become an Endorsement on Social Media
This method is effective and has become popular in today's digital era. Not infrequently companies that will launch certain brands provide free samples to bloggers or celebrities to review and display on their social media. Surely your brand can become more popular and make social media users curious to try it.
This method is effective and has become popular in today's digital era. Not infrequently companies that will launch certain brands provide free samples to bloggers or celebrities to review and display on their social media. Surely your brand can become more popular and make social media users curious to try it.
Photo by Connor Coyne on Unsplash
6. Knowing the Most Favorite Products
Do not let you already produce your product on a large scale before knowing the reaction from potential customers or the market. Providing free product samples can minimize the risk of loss by knowing what types of products can become best sellers later.
Do not let you already produce your product on a large scale before knowing the reaction from potential customers or the market. Providing free product samples can minimize the risk of loss by knowing what types of products can become best sellers later.
7. Increase Sales
Yes, this is the coveted goal. After a suitable buyer has tried a sample of your product, they can become loyal customers of your product. Thanks for the free samples!
Yes, this is the coveted goal. After a suitable buyer has tried a sample of your product, they can become loyal customers of your product. Thanks for the free samples!
To achieve this goal in your business, Come on, join now with the digital collaboration and partnership program (Mitra Bisnis) with Alinear Indonesia! Click for a consultation!