Selebgram itself comes from the words "Celebrity" & "Instagram". How to choose the right celebgram for your business?
Photo by Georgia de Lotz on Unsplash
Lately, the term celebgram has sounded familiar to the ear. But that doesn't mean they are film actors or advertising stars. Even ordinary people can become Instagram celebrities. Usually, celebgrams have many followers on their Instagram accounts. The appearance of Instagram feeds of celebgrams also looks attractive, so their Instagram content is liked and used as a benchmark by their followers. Because of this, many Instagram celebrities often receive offers to promote a product.
Usually, Celebgrams have many followers on their Instagram accounts. The appearance of Instagram feeds of celebgrams also looks attractive, so their Instagram content is liked and used as a benchmark by their followers. Because of this, many Instagram celebrities often receive offers to promote a product.
If you are one of the business owners who want to use the services of a Celebgram to promote products, pay attention to the tips below first so you don't choose the wrong celebgram and of course, it doesn't harm you.
1. Research the Authenticity of Followers
If a celebrity has a large number of followers or followers, don't immediately trust him. It could be that half of the number of followers is fictitious. Find out first whether the followers are real or fake.
How to? You just have to look at the celebgram's follower account, you don't need all of them, just 20. Many fake Instagram accounts use numbers after their names, for example, @XYZ123.
Also see, if the account rarely posts, it can be suspected of being a fake account. Lastly, look at the comments on Celebgram posts. If the number of likes is large but the comments are less than 10, then it is worth asking about the large number of followers.
If a celebrity has a large number of followers or followers, don't immediately trust him. It could be that half of the number of followers is fictitious. Find out first whether the followers are real or fake.
How to? You just have to look at the celebgram's follower account, you don't need all of them, just 20. Many fake Instagram accounts use numbers after their names, for example, @XYZ123.
Also see, if the account rarely posts, it can be suspected of being a fake account. Lastly, look at the comments on Celebgram posts. If the number of likes is large but the comments are less than 10, then it is worth asking about the large number of followers.
Photo by Daniel Korpai on Unsplash
2. Adjust Market Share
There are many kinds of celebgrams, your job is to choose the celebgram that best suits your product market share. For example, if you have a clothing business for toddlers, you can choose a celebrity who has toddlers.
3. Followers = Fans/Haters?
Don't be mistaken, all Celebgram followers are not necessarily fans. It could be that he is a hater who just wants to criticize every post made by Celebgram.
Look at the comments on the post, if it turns out there are more insults than praise, you shouldn't choose Celebgram.
4. Content Quality
The quality of the content here is related to how the celebrity presents the product being promoted. How does he package the photos and videos displayed on his Instagram account? Try looking at some of the other products he is promoting.
If the marketing language is ordinary, but you feel interested, because most of the followers are genuine and the rates are quite friendly, you can give caption ideas for the celebgram to post.
Don't be mistaken, all Celebgram followers are not necessarily fans. It could be that he is a hater who just wants to criticize every post made by Celebgram.
Look at the comments on the post, if it turns out there are more insults than praise, you shouldn't choose Celebgram.
4. Content Quality
The quality of the content here is related to how the celebrity presents the product being promoted. How does he package the photos and videos displayed on his Instagram account? Try looking at some of the other products he is promoting.
If the marketing language is ordinary, but you feel interested, because most of the followers are genuine and the rates are quite friendly, you can give caption ideas for the celebgram to post.
Photo by David Dvořáček on Unsplash
5. Prices according to budget
The rates set by Celebgrams vary. Some post for only IDR 50 thousand, and some charge up to millions of rupiah for the package price for several posts. If you have found a celebrity that suits your wishes, just negotiate the rates to suit your budget.
You can also ask several celebs to get information on average rates. Don't let yourself spend a lot of money paying for certain celebrities but the results are not optimal. Good luck!
The rates set by Celebgrams vary. Some post for only IDR 50 thousand, and some charge up to millions of rupiah for the package price for several posts. If you have found a celebrity that suits your wishes, just negotiate the rates to suit your budget.
You can also ask several celebs to get information on average rates. Don't let yourself spend a lot of money paying for certain celebrities but the results are not optimal. Good luck!