Title is one of the selling content factors. How do you make a title to increase sales? Check out the trick here!
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The art of copywriting is of course needed as a marketing technique. Because consumer interest in buying certainly cannot be separated from the influence of 'hit' advertisements, right? Read the following tricks to create attractive ad titles!
1. Highlight Benefits
What you have to remember, consumers don't just buy products but buy benefits. Therefore highlight the benefits of the product you are selling in your title.
What you have to remember, consumers don't just buy products but buy benefits. Therefore highlight the benefits of the product you are selling in your title.
This benefit must also be written clearly, for example, "Want to Have an Antifungal Bag that Lasts Up to 5 Years?". Because of course, the effect will be different if you just write "Want to Have a Durable Bag?"
And again, the example of the first title offers 2 benefits at once from the product being sold, namely a bag that is made from antifungal and also lasts up to 5 years.
This will certainly make consumers increasingly consider buying your product, right?
2. Question Quality
People will tend to be interested when your title calls into question the quality of the product they are using.
People will tend to be interested when your title calls into question the quality of the product they are using.
For example, "Are you sure your snacks are free from harmful additives?". Titles like this will make people think and then be interested in clicking on your ad.
This type of title can also be strengthened by including influence for the closest people to potential customers. Such as: "Are you sure your family's snacks are free from harmful additives?" Even from there, consumers will think about the broader effects on the needs of their families as well.
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3. Define Main Keywords
Of course, you want your product or service to be included on the first page of search results on search engines. Therefore you need to use specific keywords in your ad titles, considering that consumers will type what they need directly in the search field.
Of course, you want your product or service to be included on the first page of search results on search engines. Therefore you need to use specific keywords in your ad titles, considering that consumers will type what they need directly in the search field.
This method is now popular in Search Engine Marketing. For example, if you have travel services for tour services to Singapore and Malaysia at the same time, consumers who need them will of course immediately search for the keyword 'Singapore Tour Malaysia' in the search column.
If you put more emphasis on the title 'Frugal Tours Overseas', of course, it will be less specific, right? You can also find out about a list of keywords that people often search for through Google Adwords.
4. Create a Binding Deadline
You can also set a deadline so that potential customers feel compelled to buy your product before the specified time.
You can also set a deadline so that potential customers feel compelled to buy your product before the specified time.
For example, setting the closing date for pre-orders that require a DP first. This will certainly bind your consumers and will make them regret it if they don't buy your product. good luck!